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Wednesday, January 10, 2007
Iconix Arms Consumers Against Phishers
Promotions and giveaways aren’t just the lures for legitimate online retailers. Phishers are using the same tactics to steal personal information, and causing a downturn in email marketing. An email authentication service says they can help with that problem. >>
Wednesday, January 10, 2007
Study: Mobile Shifting to Ad-Supported Base
By 2011 mobile advertising will rocket to $4.8 billion according to a new study from eMarketer, a boost to about 12% of the entire United States ad spend. In 2006, advertisers spent about $421 million on mobile ads, 2.6% of the whole ad spend. What is behind this massive jump? >>
Tuesday, January 09, 2007
Yahoo Upgrades Mobile Offering
With mobile marketing expecting huge gains in 2007, Yahoo is betting on improvements to their mobile platform to help boost revenue. The online search giant is upgrading with oneSearch software, designed to give users faster results from more specific search query answers. >>
Tuesday, January 09, 2007
13.4% Growth Expected for Online Ad Spend
New research from TNS Media Intelligence indicates that the advertising industry will see growth overall for 2007, but that growth is expected to be small. The largest ad revenue increases are expected online rather than offline. >>
Monday, January 08, 2007
In-Game Ad Network Set To Launch
Starting this month IGA Worldwide, an in-game advertising vendor, will begin delivering ads to six online Acclaim games. >>
Monday, January 08, 2007
“One Click” Mobile Search Offering
No more shortcodes or text message only results for mobile search firm 4Info.net. Beginning today, the company has upgraded their mobile search platform to allow for one-click online searches. >>
Monday, January 08, 2007
Study: Most Teen Girls Are On Social Network Sites
Teens are rushing to social networking sites, according to a new study. Especially teenage girls. >>
Monday, January 08, 2007
IBM Optimistic About Virtual Worlds
After a 10 year absence, IBM makes a comeback in Las Vegas show. >>
Friday, January 05, 2007
Targeting Ads To Drivers
Can you really target potential buyers while they are still inside their cars? A new system says yes, and they are proving it by targeted ads according to the radio station playing in cars as they pass by. >>
Thursday, January 04, 2007
Local Search Drives Forward
Dash Navigation and search giant Yahoo have formed an alliance that will provide local search capabilities to people in their cars. Yahoo Local Search can be accessed through the Dash wireless automotive navigation system. >>
Thursday, January 04, 2007
Online Music Fans Shelling Out for Sounds
Not only are music downloads on the up, but a recent survey has found that music fans are spending more online than they did offline. >>
Wednesday, January 03, 2007
SoundScan: Downloaded Music Up 67%
According to a new report from Nielsen SoundScan, in the first 49 weeks of 2006, more than 525 million songs were downloaded. 2006 was a record-breaking year for digital downloaded music, but can the trend continue into 2007? >>
Wednesday, January 03, 2007
AT&T To Launch Ad-Based Revenue Model
Not wanting to be left behind, AT&T is planning for a new advertising-based revenue model for cellular customers. >>
Wednesday, January 03, 2007
Toyota's Hybrid Community Website Relaunched
Toyota is motoring into the world of user-generated content and community sites with a re-launch of its hybrid community website. >>
Wednesday, January 03, 2007
Microsoft Pimping Ford's Ride
Ford and Microsoft will unveil their new in-vehicle operating system at upcoming U.S. car shows. >>
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Latest Headlines
- Gartner: Mobile sales exploding worldwide
- Report: New media is eroding email's effectiveness
- Online communities must have influencers
- Internet TV viewership rises
- HP Labs questions effectiveness of viral marketing
- AdWords adds new geographic report
- MerchantCircle launches B2B solution for local marketers
- Report: Specific Media reaches more MVC's than competitors
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