BizReport : Trends & Ideas

Trends & Ideas

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Friday, June 20, 2008

Mobile Internet with grow to encompass all

At first, social networking was the domain of the college crowds, but it has quickly grown to encompass all demographics. The same will happen with the mobile Internet according to mobile browser firm Opera, but for now it’s the domain of young men. >>

Friday, June 20, 2008

Should you buy another brand name to enhance your brand?

That is a question that CoreBrand is hoping many marketers will answer with a resounding, "Yes." The company is opening their Brand Vault, a portfolio of more than 100 formerly popular brands that have been re-trademarked, to marketers hoping for a little boost of their own brand. >>

Friday, June 20, 2008

Merchant Circle gives marketers their own social space

If you'd like your own social network but aren't sure where to begin, check out a few offerings from Merchant Circle. The company offers businesses, small to large, individualized space on the web. That space can be customized to include social features, product information or simple contact and direction information. >>

Thursday, June 19, 2008

High gas prices could be an opportunity for marketers

Online publishers are beginning to see a connection between the high gas prices in America and their online traffic. According to a recent report from comScore, traffic to sites like NewYorkGasPrices.com is skyrocketing as consumers try to find the best deals. >>

Wednesday, June 18, 2008

Report: In-game ads increase product perception

Here is one really good reason to try out in-game advertising: in-game ads increase the positive perception of a brand. According to a recent report from Nielsen and IGA Worldwide, brand perception increases 61% after seeing an ad in-game. >>

Wednesday, June 18, 2008

Forrester: All social nets are not created equally

When it comes to social marketing, advertisers need to do a little more research. Sure there are any number of consumer-based social nets, all of which are increasing their unique user-base each month; there are also more of these networks appearing each day. But the fact that a social network is popular with consumers or touts their new capabilities, it doesn't automatically indicate it will be good for business. >>

Wednesday, June 18, 2008

Video viewership continues to increase

Rather than becoming old-hat very quickly, online video just keeps increasing in popularity. According to a new report from comScore, more than 11 billion videos were viewed online in April. The report finds that 71% of online Americans are now viewing videos online. >>

Tuesday, June 17, 2008

M-commerce the next big thing?

M-commerce, or commerce that takes place via a mobile device, is a nascent shopping channel, but it is one that is worth monitoring over the coming months. >>

Tuesday, June 17, 2008

What's your online video's true viral reach?

If you’ve ever had to justify the use of online video, or have wanted to track performance beyond knowing how many times a clip has been viewed, then you might be interested in a new and innovative solution. >>

Tuesday, June 17, 2008

Xchange Media Buying Service Launches

For marketers, buying online ad space can be a trying experience. Especially for new online marketers. A new service from Catalyst:SF could make the online ad space a more user friendly experience by allowing advertisers to conduct campaigns on several different advertising exchanges. >>

Monday, June 16, 2008

Adgent 007 targets international traffic

If you're wondering how to blast out of national-only campaigns, check out a new offering called Adgent 007. the online advertising firm specializes in targeting international traffic and international user bases, giving marketers a better grasp on who is seeing their ads. >>

Monday, June 16, 2008

Google vs. Yahoo: Which users spend more?

Everyone with an Internet connection and even some who don't have one know that Google is the most highly trafficked search engine. What many marketers what to know, though, is which search users are the more prolific online shoppers and researchers. According to a recent Hitwise report, that also goes to Google. >>

Friday, June 13, 2008

Kayak.com launches display ad network

Kayak.com has recently added to its advertising options by launching display advertising for the Kayak Publishers Network. >>

Friday, June 13, 2008

McDonald's super-sizes serving of display ads

McDonald’s spent almost three times as much on display advertising online than its closest rival, according to new data from comScore Ad Metrix. >>

Friday, June 13, 2008

Americans become more interested in coupons

With gas prices raging and no relief in site, more Americans are turning to coupons to help them make ends meet. According to a recent Hitwise report, visits to coupons sites increased by 56% since 2007. >>

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