BizReport : Viral Marketing

Viral Marketing

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Thursday, July 12, 2007

Streaming/Downloading predicted to reach $2.6 billion

With more than 38% growth from video streams in 2006, the market is expected to grow even more this year according to recent research from Accustream. Spending in the category is expected to reach $1.3 billion this year, a 39% increase. >>

Monday, July 09, 2007

Video, widget measurement offered by Quantcast

If you've thought about adding widget or video advertising but weren't sure the new tools were worth the cost, Quantcast might have the answer. The online ratings company has added metrics for widgets and video ads. >>

Thursday, June 28, 2007

Marketers: use YouTube to maximize viral campaigns

Online marketers wanting to hit big with a viral marketing campaign must include YouTube in the campaign. According to research from Hitwise, YouTube's market share is greater than any other online video platform. >>

Tuesday, June 26, 2007

Blinkx platform will target ads to video

A new ad platform from Blinkx will contextually target ads to online video from websites. The platform, still in beta testing, matches the content of ads to the content of websites. >>

Friday, June 22, 2007

French spend 13% of online time with video

First it was surfing and then social networking. The latest online trend is for users to watch online video. According to a recent comScore study, users in France spend 13% of their online time with streaming video. >>

Friday, June 15, 2007

comScore: 1 billion videos streamed in March

Mark online giant Google as the leader for another Internet category. According to comScore's Video Metrix, Google led all other online properties for online video streams in March. >>

Tuesday, June 12, 2007

Study: multiple ads lead to conversions

Consumers aren't converting simply because of the last ad that they saw online. According to a recent study, users are more likely to convert when they have seen multiple ads across multiple platforms. >>

Thursday, May 31, 2007

Skoda's Fabia finds fame online

Skoda’s latest TV advertising campaign is proving a hit online with over quarter of a million views in less than two weeks. >>

Friday, May 18, 2007

HBO allows legal sharing of video content

In a first for the U.S. movie channel, HBO will use the internet and viral marketing to spread the word about an upcoming new comedy series. >>

Friday, May 11, 2007

Europeans click with video ads

Though click-through rates seem to be declining for paid search and email advertising, it appears as though the click-through rates for video advertising are on the rise. That, according to new research from AdTech. >>

Tuesday, May 08, 2007

Nielsen launches VideoCensus measurement tool

Online marketers wondering who is watching online video, when they are watching and what they are watching for now have a way to answer those burning questions. Nielsen//NetRatings has launched the VideoCensus tool, which measures audience size, engagement, activity and how the demographic is made up. >>

Tuesday, May 01, 2007

Yahoo launches brand advertising campaign

Yahoo’s new brand advertising campaign aims to attract more search users and make some gains on its rival, Google. >>

Thursday, April 19, 2007

Viewer engagement longer than originally thought

A new study from Accela Communications is muddying the waters of viewer engagement with online video. According to the study, most viewers are actually engaged for 4.6 minutes, but according to other studies, engagement lasts for only 10.8 seconds. >>

Thursday, April 12, 2007

'Third Agers' are tech-savvy online shoppers

Third Agers are a formidable presence on the internet, new research has revealed, and they aren’t the stereo-typical technophobes many perceive them to be. >>

Wednesday, March 21, 2007

Chinese Messenger users barred from donating to charity

When Microsoft recently launched a charity donation program for Windows Messenger Live, participation was limited to U.S. users only, but it’s taken China by storm and now they want in. >>

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